The platform is rolling out a fresh option that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform revealed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a widespread launch. This development aligns with a increase in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this content is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, from digital art to science explainers, and we intend to provide users the power to adjust the amount of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 m media items are uploaded to the app daily, making AI content a minor portion of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the amount of artificial media they view by accessing the topic control setting in the application and choosing the AI content topic. Other topics that are already be controlled under the filter encompass current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige creators to identify lifelike AI-made content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will henceforth add an AI-generated label to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This step is intended to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2m AI literacy fund for experts and organizations to produce educational content about ethical AI use. This initiative will assist educational bodies dedicated to training programming and robotics.
Moderation Strategy
The platform has justified its content review process, during discussion over proposals to cut jobs for numerous safety staff in the UK. It is set to cut hundreds of positions in its trust and safety division in London, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but AI can shield workers by removing the most harmful content before it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”
