Must My Wannabe Influencer Friend Cease Using Me for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her make content.

I appreciate that she has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that aesthetic of casual, DIY content creation.

Content creation is my interpretation of living actively: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, providing her a opportunity to experience behind-the-scenes moments that could help her career in design too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can achieve: an opening. I know not all people enjoys being on camera, but sometimes spontaneity is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in small ways. I thought recording a clip now and then would be enjoyable for her. Innovation flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our time together.

I value our friendship deeply and don’t want making videos to come between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Luis Wiley
Luis Wiley

A seasoned travel writer and cultural enthusiast with over a decade of experience exploring diverse global destinations and sharing unique insights.